Period Pal, a conceptual brand aimed at destigmatizing menstruation and providing support for menstruators, was born out of a passion for challenging societal norms. The objective of this project was to create a brand identity that embodies inclusivity, empowerment, and positivity while challenging taboos surrounding periods. With creativity and enthusiasm, we developed a branding concept that embraces vibrant colours, playful typography, and inclusive imagery. This approach aimed to disrupt stereotypes and celebrate the natural process of menstruation.
